Helmut Lang Explains Why He Destroyed His Entire Archive Of Clothing
by Justin Fenner | 2:18 pm, July 22nd, 2011
Helmut Lang destroyed some 6,000 pieces of his fashion archives to create a series of sculptures, and he did it with one of those big machines that people use to make mulch out of dead trees. How could someone who was so influential and so beloved by the fashion community leave it only to destroy some of the coolest things he created? The former designer talked with Hint Magazine and explained just that.
In the interview, Lang says a fire at his New York studio is what got him thinking about the idea of destroying fashion and the transience of a piece of, well, anything. Once he saw the charred remains of what had until then been his life’s work, he couldn’t help but think of the symbolism of destroying some of it himself. As we’ve reported before, that work is going on display at the Fireplace Project gallery in East Hampton, New York this weekend, in an exhibition called Make It Hard (and yes, sexual innuendo is a part of the name.) Our favorite parts of the interview, in which Lang explains how he remade his clothes into things that look a lot like birch trees and why destroying something doesn’t necessarily mean erasing it.
Was there a particular part of the archives you most wanted to destroy, and why?
In 2009 and 2010, I donated a large volume of my body of work in fashion to the most important fashion, design and contemporary art collections worldwide. After a fire in the building where our studio in New York is located, which could have destroyed the rest of the archive, and after going for months through the pieces to see in which condition they are, I slowly became intrigued by the idea of destroying it myself and using it as raw material for my art. I shredded all the pieces without remorse or preference. It was about erasing the difference of what they once stood for.
In a press release, it’s said the exhibit is an “erasing of the past.” Which area of the past are you most interested in erasing?
I’m not interested in erasing anything from my past. My past is part of my DNA. In the release, Neville doesn’t refer to erasing the past in terms of me and my work, but the past in terms of the hierarchy and the temporal meaning of the materials.
There’s a lot of speculation that the new work is a statement on the fashion industry, a rejection of its commercialism. Is it?
No, it is not.
And there you have it. Read the rest of Lang’s interview here, and if you’re in the Hamptons this weekend (you lucky devils, you), find out where you can see Lang’s exhibit here.
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Fashion Designer
Career eGuides
Marketing eReports
Virtual
Face-to-Face
Breaking Into and Succeeding as a Fashion Designer
Starting a Fashion Business
Starting a Fashion Line
Getting Paid to Dress People and Make Them Feel Good
Envision getting paid to dress people and make them feel good. You work with the most talented and creative people in the industry. Your name is franchised internationally; you can find it on billboards all over subway stations.
You hang out with the world’s most stylish people; some are celebrities, some are ordinary people with discriminating tastes. More importantly, you earn a six, or even, seven-figure income annually.
While there are only 18 haute couturiers worldwide acknowledged by the Syndical Chamber of Haute Couture in Paris and only a few designers have the privilege to operate showrooms or boutiques on Manhanttan’s Seventh Avenue, you can be successful as a fashion designer regardless of where you live and whether or not you graduated from fashion school
What if you have never worn “designer” clothing before? Of course, you are stylish but you cannot afford to wear an evening dress designed by Yves St. Laurent nor a pair of jeans by Donna Karan.
You may even ask, “Can a person whose apparel collection comes from neighborhood department stores, who doesn't live in New York City and didn't go to fashion school become a fashion designer?” The answer is a definite yes.
Despite the misconception that designer clothes are very highly priced, every piece of apparel is, in fact, designed by a designer. More than 95% of fashion designers work outside the small circle of haute couturiers and international fashion houses.
A fashion designer is a creative and technical professional who designs clothing within a specific theme for a specific purpose and a specific market.
Here are some examples of what a fashion designer creates, which range from everyday clothes to precious metal jewelry in various prices, shapes and sizes:
T-shirts
Evening dresses
Jackets
Socks
Career suits
Baby outfits
Denims
Maternity clothes
Hats
Jogging clothes
Bandanas and scarves
Umbrellas
Glass bead jewelry
Shorts
Swimsuits
Beach wears
Uniforms
Shoes
There are several career paths in this field that you can choose based on your strengths and interests. You’re not restricted to become an haute couturier or to work with one.
Some of the career paths to choose from:
Creative Designer
Technical Designer
Sketcher
Cutter
Pattern Maker
Textile Designer
Types of employers you can work with include:
Textile Manufacturer
Apparel Manufacturer
Fashion Studio Owner
Haute Couturier
Men’s Tailor
Retailer
Trend Consultant
Editor-in-Chief Jennie S. Bev talked to many fashion professionals, including successful designers, professors and trend consultants to provide you with the best and the most comprehensive self-study guidebook filled with insider information, tips and advice for breaking into and succeeding as a fashion designer.
Five-time Coty Award winner Alexander Julian
interviewed in this eGuide
Among them are:
A five-time Coty Award winner (the “Oscar” of the fashion industry)
A designer who has her own TV show
A dean of an internationally-recognized fashion school
A New York’s Fashion Institute of Technology cum laude graduate
A home-based women's apparel designer and manufacturer whose products are sold in 110 retailers nationwide
A designer and manufacturer of upscale men's hosiery who did not have any formal fashion training or business contacts prior to entering the business. His products are now sold in exclusive retail stores throughout the United States, Europe and Asia.
About the Author
Jennie S. Bev is THE fashion and image career expert, whose reputation has been acknowledged by prestigious media
internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Femina (Asia) and Dewi (Asia).
Editor-in-Chief Jennie S. Bev was named 2003 EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 40 books and 900 articles in the United States, United Kingdom, Canada, France, Germany and Southeast Asia. She is also a college professor based in San Francisco Bay Area.
Jennie's career as a fashion writer has earned her the prestigious offer to act as a member of the judging panel for the Indie Fashion Award Festival in New York City. The contest is conducted annually by Bright and Aspiring Designers (BAD Expo), a non-profit organization that supports new independent fashion designers.
This 102-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Fashion Designer brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.
TABLE OF CONTENTS
The Myths, the Realities and the Basics
·I Have Never Worn “Designer” Clothes
·I Cannot Draw nor Sew
·I Cannot Afford to Attend Fashion School
·I Live Far Away from New York City
·Who Creates Fashion Trends?
·Is There a Place for “Down-to-Earth” People in this Glamorous Industry?
·What are the Benefits of Being a Fashion Designer?
Getting Ready for the Big Break
·Industry Size (details of market size and employment)
·Fashion Cycle (how the trends are determined and the steps involved in turning fabric into wearable apparel)
·Terminologies (what is a "line"? "collection"?)
·Classifications (U.S. industry classifications of apparel products)
·Personality Traits (needed to break into, survive and succeed)
·Skills of the Trade (resources from which you can actually learn how to sketch and create your first design)
·Design Templates (access to templates to use with your own design sketches)
·Self-study Resources (access to Web sites where you can actually learn how to measure and sew your first design)
·To Go to School or Not (the advantages and disadvantages)
·Top Fashion Schools (worldwide list of top schools)
·Fashion Schools in the United States, Canada, Europe and Asia
·Alternative and Distance Learning Schools (for a small fraction of top fashion school's tuition)
Career Game Plan
·Earning Potentials (working for others and yourself)
·Locating Employers
·Career Paths
·Portfolio (what to include, what not to include, and how to organize them attractively)
·Interviewing and Presentation Tips
·Internship Search
·Assessing Your Entrepreneurship
·Small Business Resources
·Choosing Your Specialty
·Market Research
·Business Legal Structure
·Partnership Advice
·Pricing Your Services
·Roads Less Traveled (other ways to market your services)
Being Successful
·Personality Traits to Succeed
·Promoting Your Business on a Shoestring Budget
·Trade Shows (where they are and how they benefit your career)
·Fashion Weeks (what they are and why you need to join)
·Get Listed in Merchandiser Marts
·Buyer’s Open Calls
·Manufacturing Representatives
·Outsourcing the Manufacturing
·Professional and Trade Organizations
·Industry News and Trends
·Profiles of 9 Successful Fashion Designers (including an internationally recognized Coty Award winner, niche, and home-based designers)
This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.
We have also included online resources from which you can learn to sketch, design and create your first designs conveniently at home (for free). This alone will cost you hundreds of dollars elsewhere.
You can have this exclusive eGuide right away by instant download for only $27.95, which you will earn many times over with your first paid gig. This special low discount price is reserved for today, Sunday, July 17, 2011 only. (Regular price: $45.95)
Breaking Into and Succeeding
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102 Pages
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Add to Cart View Cart
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Copyright © 2003-2010 All Rights Reserved
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Please respect copyrights.
Privacy Policy
Marketing eReports
Virtual
Face-to-Face
Breaking Into and Succeeding as a Fashion Designer
Starting a Fashion Business
Starting a Fashion Line
Getting Paid to Dress People and Make Them Feel Good
Envision getting paid to dress people and make them feel good. You work with the most talented and creative people in the industry. Your name is franchised internationally; you can find it on billboards all over subway stations.
You hang out with the world’s most stylish people; some are celebrities, some are ordinary people with discriminating tastes. More importantly, you earn a six, or even, seven-figure income annually.
While there are only 18 haute couturiers worldwide acknowledged by the Syndical Chamber of Haute Couture in Paris and only a few designers have the privilege to operate showrooms or boutiques on Manhanttan’s Seventh Avenue, you can be successful as a fashion designer regardless of where you live and whether or not you graduated from fashion school
What if you have never worn “designer” clothing before? Of course, you are stylish but you cannot afford to wear an evening dress designed by Yves St. Laurent nor a pair of jeans by Donna Karan.
You may even ask, “Can a person whose apparel collection comes from neighborhood department stores, who doesn't live in New York City and didn't go to fashion school become a fashion designer?” The answer is a definite yes.
Despite the misconception that designer clothes are very highly priced, every piece of apparel is, in fact, designed by a designer. More than 95% of fashion designers work outside the small circle of haute couturiers and international fashion houses.
A fashion designer is a creative and technical professional who designs clothing within a specific theme for a specific purpose and a specific market.
Here are some examples of what a fashion designer creates, which range from everyday clothes to precious metal jewelry in various prices, shapes and sizes:
T-shirts
Evening dresses
Jackets
Socks
Career suits
Baby outfits
Denims
Maternity clothes
Hats
Jogging clothes
Bandanas and scarves
Umbrellas
Glass bead jewelry
Shorts
Swimsuits
Beach wears
Uniforms
Shoes
There are several career paths in this field that you can choose based on your strengths and interests. You’re not restricted to become an haute couturier or to work with one.
Some of the career paths to choose from:
Creative Designer
Technical Designer
Sketcher
Cutter
Pattern Maker
Textile Designer
Types of employers you can work with include:
Textile Manufacturer
Apparel Manufacturer
Fashion Studio Owner
Haute Couturier
Men’s Tailor
Retailer
Trend Consultant
Editor-in-Chief Jennie S. Bev talked to many fashion professionals, including successful designers, professors and trend consultants to provide you with the best and the most comprehensive self-study guidebook filled with insider information, tips and advice for breaking into and succeeding as a fashion designer.
Five-time Coty Award winner Alexander Julian
interviewed in this eGuide
Among them are:
A five-time Coty Award winner (the “Oscar” of the fashion industry)
A designer who has her own TV show
A dean of an internationally-recognized fashion school
A New York’s Fashion Institute of Technology cum laude graduate
A home-based women's apparel designer and manufacturer whose products are sold in 110 retailers nationwide
A designer and manufacturer of upscale men's hosiery who did not have any formal fashion training or business contacts prior to entering the business. His products are now sold in exclusive retail stores throughout the United States, Europe and Asia.
About the Author
Jennie S. Bev is THE fashion and image career expert, whose reputation has been acknowledged by prestigious media
internationally. She has been profiled and mentioned in Entrepreneur, Teen People, Canadian Business, Home Business, Dong (France), San Francisco Chronicle, The Independent, Daily Southtown, The Arizona Republic, Femina (Asia) and Dewi (Asia).
Editor-in-Chief Jennie S. Bev was named 2003 EPPIE Award finalist in Non-Fiction How To category for excellence in electronic publishing. She has published over 40 books and 900 articles in the United States, United Kingdom, Canada, France, Germany and Southeast Asia. She is also a college professor based in San Francisco Bay Area.
Jennie's career as a fashion writer has earned her the prestigious offer to act as a member of the judging panel for the Indie Fashion Award Festival in New York City. The contest is conducted annually by Bright and Aspiring Designers (BAD Expo), a non-profit organization that supports new independent fashion designers.
This 102-page instantly downloadable StyleCareer.com eGuide Breaking Into and Succeeding as a Fashion Designer brings you valuable insider tips, advice and suggestions not available elsewhere to help you embark on this highly lucrative career path.
TABLE OF CONTENTS
The Myths, the Realities and the Basics
·I Have Never Worn “Designer” Clothes
·I Cannot Draw nor Sew
·I Cannot Afford to Attend Fashion School
·I Live Far Away from New York City
·Who Creates Fashion Trends?
·Is There a Place for “Down-to-Earth” People in this Glamorous Industry?
·What are the Benefits of Being a Fashion Designer?
Getting Ready for the Big Break
·Industry Size (details of market size and employment)
·Fashion Cycle (how the trends are determined and the steps involved in turning fabric into wearable apparel)
·Terminologies (what is a "line"? "collection"?)
·Classifications (U.S. industry classifications of apparel products)
·Personality Traits (needed to break into, survive and succeed)
·Skills of the Trade (resources from which you can actually learn how to sketch and create your first design)
·Design Templates (access to templates to use with your own design sketches)
·Self-study Resources (access to Web sites where you can actually learn how to measure and sew your first design)
·To Go to School or Not (the advantages and disadvantages)
·Top Fashion Schools (worldwide list of top schools)
·Fashion Schools in the United States, Canada, Europe and Asia
·Alternative and Distance Learning Schools (for a small fraction of top fashion school's tuition)
Career Game Plan
·Earning Potentials (working for others and yourself)
·Locating Employers
·Career Paths
·Portfolio (what to include, what not to include, and how to organize them attractively)
·Interviewing and Presentation Tips
·Internship Search
·Assessing Your Entrepreneurship
·Small Business Resources
·Choosing Your Specialty
·Market Research
·Business Legal Structure
·Partnership Advice
·Pricing Your Services
·Roads Less Traveled (other ways to market your services)
Being Successful
·Personality Traits to Succeed
·Promoting Your Business on a Shoestring Budget
·Trade Shows (where they are and how they benefit your career)
·Fashion Weeks (what they are and why you need to join)
·Get Listed in Merchandiser Marts
·Buyer’s Open Calls
·Manufacturing Representatives
·Outsourcing the Manufacturing
·Professional and Trade Organizations
·Industry News and Trends
·Profiles of 9 Successful Fashion Designers (including an internationally recognized Coty Award winner, niche, and home-based designers)
This eGuide literally saves you hundreds or even thousands of dollars spent on professional workshops and training and hundreds of hours of research. It will help you break into the career of your dream faster without having to repeat the same mistakes that most newcomers do.
We have also included online resources from which you can learn to sketch, design and create your first designs conveniently at home (for free). This alone will cost you hundreds of dollars elsewhere.
You can have this exclusive eGuide right away by instant download for only $27.95, which you will earn many times over with your first paid gig. This special low discount price is reserved for today, Sunday, July 17, 2011 only. (Regular price: $45.95)
Breaking Into and Succeeding
as a Fashion Designer eGuide
102 Pages
Regular Price: $45.95
Sale Price: $27.95
Add to Cart View Cart
IMPORTANT NOTICE:
If you pay by eCheck via PayPal, it will take 3-4 days for it to be cleared by the bank. You will be sent the automatically-generated download link upon clearing of your eCheck.
The fastest way to enjoy your eGuide is by paying with credit card (the download link will be sent to you immediately without any delay).
Ordering from us is completely safe and secure as we have partnered with two of the most trusted names in providing utmost security to the e-commerce industry: PayPal and E-Junkie.
Within minutes of the approved payment, you will receive an e-mail containing the link where you can download your order.
*Please note that when you place an order on our website, your download link is sent to the email address that PayPal has for you on file.
SATISFACTION GUARANTEED
Satisfaction Guaranteed: You've got nothing to lose.
You have 10 days to review your eGuide. If you're not satisfied for any reason, contact us via this form for full credit that can be applied against future purchases. Due to the nature of digital info products, we cannot provide any refund.
Read your new eGuide with
Have not received your order within 15 minutes of approval?
Contact us
Copyright © 2003-2010 All Rights Reserved
Afton Institute, LLC
Please respect copyrights.
Privacy Policy
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